LEGO Tip of the Week #10: How Star Wars Saved LEGO
Did you know Star Wars saved LEGO?
It’s true!
In the late 1990s, LEGO was facing a difficult period in its history.
LEGO was struggling financially. Sales were declining, competition was rising, and the company found itself at a crossroads.
In 1999, LEGO made a bold move that would change its future: it secured the rights to produce Star Wars-themed sets.
This was a major turning point. For the first time, LEGO tied its brand to a major movie franchise, taking a risk that could have gone either way.
The gamble paid off almost immediately. The Star Wars LEGO sets became massive bestsellers, attracting not just kids, but also adult collectors and longtime Star Wars fans.
Looking back, the collaboration with Star Wars is now seen as one of the smartest moves in LEGO’s history.
Come celebrate with us next Sunday from 1pm to 6pm.
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Almost every Saturday, I send out a Tip of the Week. The tip of the week is usually something I have picked up along the way that may make your life a little easier.
If you would like to hear from me (almost) every Saturday, just go to the home page of my site and plug in your name and email. You will also get a free digital copy of my book on learning Latin (and almost anything else). Just go here: https://dwanethomas.com/ and enter your name and email.
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If you are interested in learning Latin, you can go through the classes on my site 24/7. I recommend the book Lingua Latina by Hans Ørberg.
If you tackle the book and find yourself bogged down, you may find the classes on my site helpful. To join, just click here: https://dwanethomas.com/join/
If you want a more professionally filmed Latin learning experience, check out the best-selling DVD series: Visual Latin.
Or, if you want to skip Latin, and just jump right into learning English words from Latin and Greek roots, you may enjoy the series Word Up! Warning. Word Up! is a bit wacky. You will learn a lot… but, you may find yourself rolling your eyes, too.
I teach other languages on my site, too. The current schedule is here: https://dwanethomas.com/schedule/
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