Tip of the Week #328: How to Master Your Time using the Eisenhower Matrix
President Dwight D. Eisenhower once said, “What is important is seldom urgent and what is urgent is seldom important.” That insight became the basis for the Eisenhower Matrix, a simple but powerful tool to help you prioritize effectively:
- Urgent & Important – Do it now. This includes things like medical emergencies.
- Important but Not Urgent – Schedule it. This is where you focus on exercise, goal setting, reading, professional development, and so on. I try to spend most of my time here.
- Urgent but Not Important – Delegate it if you can. Car repairs, routine email, phone calls, routine administrative tasks.
- Neither Urgent nor Important – Eliminate it, if possible. Here we would place things like mindless doomscrolling, gossip, checking email too frequently, and pointless meetings.
Many people spend their days reacting to what feels urgent instead of focusing on what truly matters.
Don’t let noise distract you from progress. Use this matrix to focus your time where it counts—and carpe your diem!
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