Ballyhoo: to advertise noisily; to publicize using extreme, loud methods
The marketers ballyhooed the movie, but it flopped on opening day.
Ballyhoo shows up in English in the early 1900s. It was originally a circus word. A ballyhoo was a sideshow used to lure customers into the main circus tent.
Synonyms: advertise, hoopla, plug, promote, push, tout, laud, boost, buildup, extol
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