1. a sudden overwhelming attack, especially from the air.

2. An intense campaign, as in “The new company conducted an advertising blitz to draw in customers.”

As a verb, blitz means to attack, destroy, or conquer

Synonyms include: assault, bombing, onslaught, shelling, lightning attack

Blitz comes from the German word Blitzkrieg.  Blitz is the German word for lighting.  You may recognize the word in the name of one of Santa’s tiny reindeer, Blitzen.  Krieg means war.  Blitzkrieg is quite literally, “lightning war”.  This word shows up in the English language in the late 1930s.  World War 2 word, obviously. 

In American football, a blitz is a sudden attack by all the defensive players.  The football term did not show up in English until the late 1950s.


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